Strategy, Brand, Digital, Print
Dynamic Futures strives to be the employer of choice in its core areas of IT and Engineering Consulting. In 2011, the business wanted to grow and diversify and asked IC Design to create a more engaging visual identity that would reach out to not just new clients but to existing customers and members of the team.
We developed a new brand strategy for Dynamic Futures to position them as a switched on and energised company to work for and with. We created a new logo and brand platform, introducing a lot more colour and graphics than they had previously. We created a new suite of printed and digital marketing collateral, new merchandise and re-branded their headquarter office space. We built a new website on the Umbraco platform which was one of our first mobile inclusive layouts, as many 'on site' members of the team would be using their smart phones to access the consultants section through the log-in area. We deliver ongoing strategic and design services to support them with their continued business transformation.
The result is a huge leap forward in creating a strong and recognisable identity which has become a valuable asset for Dynamic Futures. The results from the re-brand were quickly felt within the team and everyone immediately bought into the new brand, generating a genuine sense of excitement. The 'Refer a friend' initiative has seen a significant increase in leads and SEO improvements on the website has resulted in a marked increase in traffic.
Client testimonial: "IC Design are a great company who will think outside the box and give a professional service for the smallest to the biggest projects. They are always happy to go the extra mile and the end product was fantastic!"