Many people say many things about branding. We have selected a handful of our favourite branding quotations that we think resonate and can serve as inspiration for you to create a stronger and more relevant brand strategy.

 

"Design is the silent ambassador of your brand." – Paul Rand, American art director and graphic designer

This relates specifically to all the visual aspects of your brand. With a sophisticated and demanding audience, you need to look sharp and convincing by using professional design to explain why you, and nothing else, will do.

 

"Branding is the process of connecting good strategy with good creativity." – Marty Neumeier, author of 'The Designful Company'

Good ideas and great design is a marriage made in heaven! The trick is to get them to work together as early as possible as design will help with every aspect of the brand communication journey, first internally then externally.

 

"A great brand is a story that is never completely told." – Scott Bedbury, brand coach and author of 'A New Brand World'

Make sure your brand has multiple facets and can be combined in lots of different and creative ways. It can create a really positive reception and curiosity around your brand and what you have to offer – always leave them wanting more!

 

“You have to stay true to your heritage; that's what your brand is about.” – Alice Temperley, English fashion designer

Transparency is key in modern brand communication. Never try and fool your audience but be open and honest and love your past, even if it isn't always as glorious as you'd like – it is what has made your brand to date. And things have a way of getting out anyway...

 

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future

Storytelling is something that everyone now expects, even with the most formal corporate brands. Make sure your reason for being and how you help make a difference to other people's challenges can be clearly articulated at different stages of the marketing process.

 

“Creativity is intelligence having fun.” – Albert Einstein

Never forget that having fun is at the heart of creating every great brand. Enjoy the process!!