Brand platform development
bfinance was established in 1999 with the help of private equity funding to provide institutional investors with greater clarity in an increasingly complex financial landscape.
In 2017, as part of a brand review, we were asked to tackle the colour palette that was being used with a view to ensuring the colours contributed to the corporate brand positioning whilst reflecting a sense of energy and providing enough flexibility to display complex information in graph format.
The solution was a cool core palette and a warmer supporting palette that also worked well together. The brand icon was updated to make the upwards (positive) element display the strongest brand colour.