Swedish Chamber of Commerce brand identity

The Swedish Chamber of Commerce for the United Kingdom was established in 1906 and has a long history of promoting trade between Sweden and the UK. In 2007 we were commissioned to create a new brand for the organisation to better reflect the organisation's contemporary relevance and to help promote the chamber to a wider audience.

The new identity has a traditional yet modern feel, using the three crowns by special permission from the Swedish crown. In 2012 when the new website was launched we added a city landscape made up of iconic buildings in key UK and Swedish cities – to reflect the partnership and coming together that the chamber promotes.

"The Swedish Chamber of Commerce for the UK has been working with IC Design for several years. During our collaboration we have always been very happy with their services. As Comms Manager I have been specifically impressed with their performance, efficiency and out of the box thinking. IC Design is a innovative and creative agency with superb client focus and I would recommend them highly to peers."
Communications Manager, Swedish Chamber of Commerce

Block version of the logo

Cityscape illustration combines iconic UK and Swedish buildings

The brand translates well into a sub brand for the young membership group

Logo and illustration used on the 2014 Member Directory

The brand platform is ideal for infographics