Truman's Brewery website with e-commerce

One of the greatest names in British brewing, Truman's has been a part of London life for almost 350 years. Today they craft an eclectic range of great beer in cask, keg and bottle at their new brewery in Hackney Wick. From a shortlist of seven agencies we were selected to design and build the new Truman's website.

The core project objective was to engage with their growing community of craft beer lovers, creating a positioning that sat firmly in the middle of traditional and modern beer brands.

trumansbeer.co.uk

"IC Design are innovative and excellent at what they do. Their team is highly knowledgeable, each with their own specialism, but most importantly they know how to work effectively as a team. We knew from the outset that they would have no problem in designing us an elegant website aligned with our brand values that can grow and expand alongside out business. They were passionate about our business and this interest really shined in the final design."
PR & Marketing, Truman's

The existing Eagle icon is balanced with a modern caps typeface to inject youthfulness and energy.

Mobile usage was high an the agenda for this site

News / events landing page provides a quick snapshot of the latest content and social activity

The about section is visually contained within one page to make it easy for the user to learn about the company

Widgets in the News archive

News / events landing page provides a quick snapshot of the latest content and social activity

Short characteristics give a quick overview of each beer and similar products are listed to aid discovery

The range of beers can be filtered by collection and format. A highlight bar indicates the beers currently available.

Screens from the mobile format showing the About, Beers and Shop sections

Simple checkout in the online shop