Origen is a driving force in limestone-based direct air capture (DAC) with operations in the UK and US. Their unique patent pending technology is part of the next generation of cleantech solutions to help fight climate change.

In 2023 we were tasked with delivering a rebrand and new website to better reflect Origen's position in the DAC space. Working with the senior leadership team, with input from some of Origen's key engineers, we designed a new brand identity, streamlined the colour palette and built up a flexible brand platform.

Ongoing work includes the design of marketing materials including internal and talent branding, infographics and digital assets.