Patterns can be a quick and easy way to add a new lease of life into your brand. This post explores pattern types and different ways of incorporating pattern as part of your brand and communication.
This article, for the Swedish Chamber of Commerce, highlights brand communication trends for the second half of 2021 and looking towards the 'New Normal'. Published in print and online June 2021.
When a rebranding project is on the table, it can feel daunting to understand exactly what that means. Here we list five common rebranding pathways to help you focus your rebranding strategy.
Next in our series on sharing brand platform inspiration from different aspects of design is typography. Here we explore how using typography on its own can create a powerful visual impact on your communication.
The 1970s was, perhaps unexpectedly, a decade where a number of stellar global brand marques were created. In this post we take a look at our top five original versions of famous logos created in the 70s.
Brandspiration is how we share mood board inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.
When it is time to consider printed marketing collateral again, there is an abundance of options that will add real interest and improve the ROI. So, take the time and explore the folds! here is our easy guide to some of the options you can choose.
SEO is a huge subject that can have a big impact on the performance of your website. In this article, we take a look at what tools Umbraco provides out of the box to aid organic SEO and what we do to take this further to meet your needs with or without an SEO consultant.
How to create the best button design for optimum user experience (UX) and how it supports users to navigate around your website and take the actions that you want them to take.
Taking these four preparatory steps will result in a smoother and faster rebranding project that is more enjoyable and successful for everyone!
Heritage Wealth Advisory launches their new Umbraco 8 website to help them in communicating their existing and expanding range of personal financial services.
How minimalism and maximalism have evolved as design styles in the history of graphic design.
From road signs to laptops and mobiles, we’re surrounded by icons. They have a universal appeal and transcend language barriers. Find out how to master icon design for your brand
Refreshed branding for AVCA's 2021 Conference has been launched. The brand builds on the existing icon and introduces a new theme that ties in with the organisation's theme for the year; Resilience, Resurgence, Results.
In this article we’ll look at cookie compliance with your website’s content management system with the aim of making sure your site is compliant and building trust with your visitors.
From virtual to real-life and hybrid events, there is an ever increasing choice and competition for people's time – so how does branding help boost your event effectiveness?
Announcing the launch of the Intra1 brand – a new product from Intragen delivering turnkey identity governance SaaS solution to medium sized businesses.
Having read many articles on what to expect in branding and graphic design for 2021, here are Alex's top five themes to inspire your next design project!
Team IC Design wishes everyone a merry festive season and a happy, healthy and prosperous 2021! Our last working day is Wednesday 23 Dec and we return on Monday 4 Jan.
We are proud to have been working with Enterprise Rent-A-Car UK to relaunch their Enterprise Drive website – an online resource and source of inspiration on the topic of gender diversity at Enterprise.
Letting your brand put on a seasonal outfit is a great way to send best wishes to your team, clients and other stakeholders. Here we feature a range of clients and how we have transformed them towards the end of the year to lift seasonal spirits.
Medical software company Brainomix have launched a new website on the Umbraco 8 CMS platform. IC Design collaborated with the in-house design department and created a customised backend with integrations to existing systems.
Mike guides you through what Meta Data is and how it helps search engines to understand the content of your website.
Mike explains why we use the concept of centralised content when designing the website editor experience – allowing you to save time and improve accuracy.
Tates Estates in West Kensington received a crisp new identity and colour palette to help them refresh and rejuvenate their brand communications.
What to think about when planning sub brands to ensure you protect and enhance existing brand equity.
As events and training sessions move online, here are our top three design tips to promote your webinars AND your brand.
Photography plays an important part in your visual brand storytelling. Discover the pros and cons of the different options available when sourcing photography from free to commissioned.
Find out how to improve your campaign results with the right branding strategy and design assets
The rich text editor allows you to format text and more as you would with any word processor such as Microsoft Word, Apple Pages or Google Docs. Mike guides you through all the functions to make you a master text editor.
The media section is your central library of images and files that can be embedded or linked to from your content pages. Improve your CMS editor skills and learn how to make the most out of this critical section in Umbraco.
Today we are launching a new 'nordic cool' brand and website for Ahrel & Co. Built on Umbraco 8 with superbly easy to use editor features and control.
Follow our checklist of what digital marketing channel should be kitted out with to ensure you maximise your opportunities in the new normal.
Top tips on how to use designer tricks to turn your plain text report into eye catching collateral and strengthen your brand building through thought leadership collateral
Infographics are a fun and engaging way of presenting information, especially complex data and processes. Rowana guides us through five ways where they are especially helpful in powering up your communication.
Discover the magic that is the Sorting function in Umbraco! Putting you in the driving seat of how content is ordered in the front and back end, making it easy to maintain a great site structure.
If your business would benefit from diversification, maybe to enter a new market, introduce a new service or product, you need to consider the impact of this on your brand. Alex highlights the do's and don'ts.
Date: Tues 19 May
Alex will be moderating this panel of experts for the Swedish Chamber of Commerce on how to ramp up the conversation around your brand and keeping momentum with social media, PR and e-commerce - join us!
Doing regular audits of your marketing collateral is a must for seasoned marketing professionals. In this post, Alex lists relevant questions to ask yourself to help you get started with your audit.
As businesses take stock and review current product and service offerings to stay relevant in an evolving business climate, Rowana shows you why colour palettes are a quick and easy way to give your communication a lift.
In any website content management system, your editors are central to the efficient management of your content. In this article, Mike guides you through how to manage users in Umbraco 8.
Our Managing and Creative Director Alex Haddon is chairing a virtual roundtable discussion for invited SMEs of the Swedish Chamber network on Monday 20th April.
One of the headline-grabbing features of Umbraco 8 is Language Variants, a big step forward in the management of multilingual websites. In this article, we take you through the new functionality and its benefits.
Why is it important to rebrand, when should you do it and exactly how? Alex sheds some light on the strategies for rebranding and highlights common levels with examples from our portfolio.
A very fresh pop of colour is the hero of the rebrand new website for interior design consultancy Hilary Hayes Interiors
Our favourite quotations on branding and how you can use them to inspire a better brand strategy for your business.
Highlights from the recent retrospective on Bridget Riley at the Hayward Gallery – focusing on the monochrome work. A fantastic inspiration for any graphic design system!
On 3 December we hosted our annual festive event SoHoHo and, as is customary, guests competed hard for the coveted 2019 trophy which this year went to Nick Baldwin from Mobilise - well done!