Project launches, company news and articles on branding, design and Umbraco. Use the filter below to help you find what you are looking for.
Branding
17 May 22
Common themes in icon design
Most branding projects have a strong requirement for some type of icon as it provides a hard working branding device and creates clear distinction against competitors. In this article, we explore a few common themes to inspire and realise the full potential of this important brand asset.
Design
12 May 22
Design Trend: Experimental Typography
Ideas and inspiration on how to use experimental typography within your brand toolkit to create easy impact and stay on brand.
News
5 May 22
Supporting Swedish tech start-ups in the UK
The Swedish Chamber of Commerce for the UK runs AccessUK, an accelerator programme specially designed for Swedish tech businesses looking to build a presence and connections with London and the UK. We are excited to be supporting this initiative, delivering brand audits and speaking at an event in London in June.
Design
21 Apr 22
Three easy tips for branding on LinkedIn
A branded presence on LinkedIn allows you to build brand awareness and create trust. Here are a few tips to make the most of the opportunities to showcase your brand on LinkedIn.
Branding
20 Apr 22
Five ways to tell if it's time to rebrand
Is something bothering you about your brand? Here are five scenarios that could indicate that it's time to do a brand review – and some advise on when you shouldn't.
Branding
17 Mar 22
The Brand Architecture Spectrum
How is a House of Brands different from a Branded House? What are the benefits of having fewer brands? The Brand Architecture Spectrum is the most useful tool to help you manage your brands in relation to your services and audiences.
Design
8 Mar 22
Talk typefaces like a pro
Do you know your tracking from your kerning or your x-height from your baseline? In this post we outline key typeface terminology so that you can get to know your own brand's typefaces better – and talk about them like a pro!
Branding
22 Feb 22
Top five logos from the 1990s
The 1990s carried on from the 80s with multicoloured branding and freestyle, vernacular typography but as technology begins to advance more quickly, there is also a return for some to cleaner more minimalistic looks, last seen in the 50s.
Design
16 Feb 22
Extending colour palettes
With thoughtful management and clear brand guidelines, a large colour palette offers many opportunities to keep your brand fresh and distinctive.
Branding
26 Jan 22
Branding trends for 2022
Branding strategy and design is constantly evolving to adjust to the ever-changing communication landscape. Here are our top tips on which Branding trends will do well in 2022.
Design
25 Jan 22
Three ways to create distinctive brand imagery
Three tips on how to use stock images to support your brand toolkit and ways in which you can make them more your own.
Design
16 Nov 21
Brandspiration: Yellow
In this next post on Brandspiration, we take a look at how to get the most out of the colour yellow in your brand platform and communication.
Branding
15 Nov 21
Branding Do’s and Don’ts
Some simple but important things that we think everyone is brand management and marketing should know to ensure you maximise your brand building opportunities.
Branding
20 Oct 21
Common colour themes in tech branding
Whilst there is a diverse range of brand colour pathways in the tech sector, it is still true that a core set of themes appear to dominate. Explore our top four colour strategies that most of the top global tech brands adopt.
Design
18 Oct 21
Brandspiration: Orange
In this next post on Brandspiration, we take a look at how to get the most out of the colour orange in your brand communication.
Umbraco
23 Sep 21
Umbraco update
Exciting things are happening with Umbraco, from a new Swedish investor to the soon to launch version 9, let Mike guide you through the next phase for our website Content Management System (CMS).
Design
21 Sep 21
Brandspiration: Green
In this next post on Brandspiration, we take a look at how to get the most out of the colour green in your brand communication.
Launch
20 Sep 21
Rebranding and new website for Wave Healthcare
Wave has been a long standing client at IC Design and this month we are thrilled to be launching their new brand and website!
Branding
24 Aug 21
Top five logos from the 1980s
The 1980s was a truly bright, synthetic and colourful decade! In this post we take a look at our top five famous logos created in the 80s.
Design
17 Aug 21
Brandspiration: Blue
In this next post on Brandspiration, we take a look at how to get the most out of the colour blue. A very popular choice, especially with B2B brands, the success of blue comes with how you use it.
Design
14 Jul 21
Brandspiration: Pattern
Patterns can be a quick and easy way to add a new lease of life into your brand. This post explores pattern types and different ways of incorporating pattern as part of your brand and communication.
News
21 Jun 21
Alex writes for the SCC Link Magazine
This article, for the Swedish Chamber of Commerce, highlights brand communication trends for the second half of 2021 and looking towards the 'New Normal'. Published in print and online June 2021.
Branding
16 Jun 21
Rebranding pathways
When a rebranding project is on the table, it can feel daunting to understand exactly what that means. Here we list five common rebranding pathways to help you focus your rebranding strategy.
Design
14 Jun 21
Brandspiration: Typography
Next in our series on sharing brand platform inspiration from different aspects of design is typography. Here we explore how using typography on its own can create a powerful visual impact on your communication.
Branding
19 May 21
Top five logos from the 1970s
The 1970s was, perhaps unexpectedly, a decade where a number of stellar global brand marques were created. In this post we take a look at our top five original versions of famous logos created in the 70s.
Design
13 May 21
Brandspiration: Monochrome
Brandspiration is how we share mood board inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.
Design
26 Apr 21
Ideas to inspire a fresh approach to printed brochures
When it is time to consider printed marketing collateral again, there is an abundance of options that will add real interest and improve the ROI. So, take the time and explore the folds! here is our easy guide to some of the options you can choose.
Umbraco
22 Mar 21
SEO and Umbraco CMS
SEO is a huge subject that can have a big impact on the performance of your website. In this article, we take a look at what tools Umbraco provides out of the box to aid organic SEO and what we do to take this further to meet your needs with or without an SEO consultant.
Web
16 Mar 21
Website user experience and effective button design
How to create the best button design for optimum user experience (UX) and how it supports users to navigate around your website and take the actions that you want them to take.
Branding
12 Mar 21
Four steps to take before you rebrand
Taking these four preparatory steps will result in a smoother and faster rebranding project that is more enjoyable and successful for everyone!
Launch
4 Mar 21
Heritage launches new website
Heritage Wealth Advisory launches their new Umbraco 8 website to help them in communicating their existing and expanding range of personal financial services.
Design
16 Feb 21
Minimalism and Maximalism – the yin and yang creating magic in graphic design
How minimalism and maximalism have evolved as design styles in the history of graphic design.
Design
5 Feb 21
Mastering icon design to enhance your communication
From road signs to laptops and mobiles, we’re surrounded by icons. They have a universal appeal and transcend language barriers. Find out how to master icon design for your brand
Launch
1 Feb 21
Launch of AVCA's 2021 Conference branding
Refreshed branding for AVCA's 2021 Conference has been launched. The brand builds on the existing icon and introduces a new theme that ties in with the organisation's theme for the year; Resilience, Resurgence, Results.
Umbraco
20 Jan 21
Umbraco and Cookiebot
In this article we’ll look at cookie compliance with your website’s content management system with the aim of making sure your site is compliant and building trust with your visitors.
Branding
18 Jan 21
Event Branding – why does it matter?
From virtual to real-life and hybrid events, there is an ever increasing choice and competition for people's time – so how does branding help boost your event effectiveness?
Launch
12 Jan 21
Intra1 brand launch
Announcing the launch of the Intra1 brand – a new product from Intragen delivering turnkey identity governance SaaS solution to medium sized businesses.
Design
11 Jan 21
Alex's top five design trend predictions for 2021
Having read many articles on what to expect in branding and graphic design for 2021, here are Alex's top five themes to inspire your next design project!
News
22 Dec 20
Season's Greetings and Happy New Year!
Team IC Design wishes everyone a merry festive season and a happy, healthy and prosperous 2021! Our last working day is Wednesday 23 Dec and we return on Monday 4 Jan.
Launch
9 Nov 20
Website launch for Enterprise Rent-A-Car
We are proud to have been working with Enterprise Rent-A-Car UK to relaunch their Enterprise Drive website – an online resource and source of inspiration on the topic of gender diversity at Enterprise.
Branding
14 Oct 20
Branding with a seasonal spin
Letting your brand put on a seasonal outfit is a great way to send best wishes to your team, clients and other stakeholders. Here we feature a range of clients and how we have transformed them towards the end of the year to lift seasonal spirits.
Launch
8 Oct 20
Brainomix launches new Umbraco 8 website
Medical software company Brainomix have launched a new website on the Umbraco 8 CMS platform. IC Design collaborated with the in-house design department and created a customised backend with integrations to existing systems.
Web
14 Sep 20
Website Meta Data
Mike guides you through what Meta Data is and how it helps search engines to understand the content of your website.
Umbraco
19 Aug 20
Mike's Umbraco 8 Masterclass: why we use centralised content
Mike explains why we use the concept of centralised content when designing the website editor experience – allowing you to save time and improve accuracy.
Launch
12 Aug 20
Crisp new branding and colour palette for Tates Estates
Tates Estates in West Kensington received a crisp new identity and colour palette to help them refresh and rejuvenate their brand communications.
Branding
11 Aug 20
Managing and maximising opportunities with sub brands
What to think about when planning sub brands to ensure you protect and enhance existing brand equity.
Design
5 Aug 20
Three design tips for marketing your webinars
As events and training sessions move online, here are our top three design tips to promote your webinars AND your brand.
Design
13 Jul 20
Photography – what are your sourcing options?
Photography plays an important part in your visual brand storytelling. Discover the pros and cons of the different options available when sourcing photography from free to commissioned.