Most branding projects have a strong requirement for some type of icon as it provides a hard working branding device and creates clear distinction against competitors. In this article, we explore a few common themes to inspire and realise the full potential of this important brand asset.
Ideas and inspiration on how to use experimental typography within your brand toolkit to create easy impact and stay on brand.
The Swedish Chamber of Commerce for the UK runs AccessUK, an accelerator programme specially designed for Swedish tech businesses looking to build a presence and connections with London and the UK. We are excited to be supporting this initiative, delivering brand audits and speaking at an event in London in June.
A branded presence on LinkedIn allows you to build brand awareness and create trust. Here are a few tips to make the most of the opportunities to showcase your brand on LinkedIn.
Is something bothering you about your brand? Here are five scenarios that could indicate that it's time to do a brand review – and some advise on when you shouldn't.
How is a House of Brands different from a Branded House? What are the benefits of having fewer brands? The Brand Architecture Spectrum is the most useful tool to help you manage your brands in relation to your services and audiences.
Do you know your tracking from your kerning or your x-height from your baseline? In this post we outline key typeface terminology so that you can get to know your own brand's typefaces better – and talk about them like a pro!
The 1990s carried on from the 80s with multicoloured branding and freestyle, vernacular typography but as technology begins to advance more quickly, there is also a return for some to cleaner more minimalistic looks, last seen in the 50s.
With thoughtful management and clear brand guidelines, a large colour palette offers many opportunities to keep your brand fresh and distinctive.
Branding strategy and design is constantly evolving to adjust to the ever-changing communication landscape. Here are our top tips on which Branding trends will do well in 2022.
Three tips on how to use stock images to support your brand toolkit and ways in which you can make them more your own.
In this next post on Brandspiration, we take a look at how to get the most out of the colour yellow in your brand platform and communication.
Some simple but important things that we think everyone is brand management and marketing should know to ensure you maximise your brand building opportunities.
Whilst there is a diverse range of brand colour pathways in the tech sector, it is still true that a core set of themes appear to dominate. Explore our top four colour strategies that most of the top global tech brands adopt.
In this next post on Brandspiration, we take a look at how to get the most out of the colour orange in your brand communication.
Exciting things are happening with Umbraco, from a new Swedish investor to the soon to launch version 9, let Mike guide you through the next phase for our website Content Management System (CMS).
In this next post on Brandspiration, we take a look at how to get the most out of the colour green in your brand communication.
Wave has been a long standing client at IC Design and this month we are thrilled to be launching their new brand and website!
The 1980s was a truly bright, synthetic and colourful decade! In this post we take a look at our top five famous logos created in the 80s.
In this next post on Brandspiration, we take a look at how to get the most out of the colour blue. A very popular choice, especially with B2B brands, the success of blue comes with how you use it.
Patterns can be a quick and easy way to add a new lease of life into your brand. This post explores pattern types and different ways of incorporating pattern as part of your brand and communication.
This article, for the Swedish Chamber of Commerce, highlights brand communication trends for the second half of 2021 and looking towards the 'New Normal'. Published in print and online June 2021.
When a rebranding project is on the table, it can feel daunting to understand exactly what that means. Here we list five common rebranding pathways to help you focus your rebranding strategy.
Next in our series on sharing brand platform inspiration from different aspects of design is typography. Here we explore how using typography on its own can create a powerful visual impact on your communication.
The 1970s was, perhaps unexpectedly, a decade where a number of stellar global brand marques were created. In this post we take a look at our top five original versions of famous logos created in the 70s.
Brandspiration is how we share mood board inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.
When it is time to consider printed marketing collateral again, there is an abundance of options that will add real interest and improve the ROI. So, take the time and explore the folds! here is our easy guide to some of the options you can choose.
SEO is a huge subject that can have a big impact on the performance of your website. In this article, we take a look at what tools Umbraco provides out of the box to aid organic SEO and what we do to take this further to meet your needs with or without an SEO consultant.
How to create the best button design for optimum user experience (UX) and how it supports users to navigate around your website and take the actions that you want them to take.
Taking these four preparatory steps will result in a smoother and faster rebranding project that is more enjoyable and successful for everyone!
Heritage Wealth Advisory launches their new Umbraco 8 website to help them in communicating their existing and expanding range of personal financial services.
How minimalism and maximalism have evolved as design styles in the history of graphic design.
From road signs to laptops and mobiles, we’re surrounded by icons. They have a universal appeal and transcend language barriers. Find out how to master icon design for your brand
Refreshed branding for AVCA's 2021 Conference has been launched. The brand builds on the existing icon and introduces a new theme that ties in with the organisation's theme for the year; Resilience, Resurgence, Results.
In this article we’ll look at cookie compliance with your website’s content management system with the aim of making sure your site is compliant and building trust with your visitors.
From virtual to real-life and hybrid events, there is an ever increasing choice and competition for people's time – so how does branding help boost your event effectiveness?
Announcing the launch of the Intra1 brand – a new product from Intragen delivering turnkey identity governance SaaS solution to medium sized businesses.
Having read many articles on what to expect in branding and graphic design for 2021, here are Alex's top five themes to inspire your next design project!
Team IC Design wishes everyone a merry festive season and a happy, healthy and prosperous 2021! Our last working day is Wednesday 23 Dec and we return on Monday 4 Jan.
We are proud to have been working with Enterprise Rent-A-Car UK to relaunch their Enterprise Drive website – an online resource and source of inspiration on the topic of gender diversity at Enterprise.
Letting your brand put on a seasonal outfit is a great way to send best wishes to your team, clients and other stakeholders. Here we feature a range of clients and how we have transformed them towards the end of the year to lift seasonal spirits.
Medical software company Brainomix have launched a new website on the Umbraco 8 CMS platform. IC Design collaborated with the in-house design department and created a customised backend with integrations to existing systems.
Mike guides you through what Meta Data is and how it helps search engines to understand the content of your website.
Mike explains why we use the concept of centralised content when designing the website editor experience – allowing you to save time and improve accuracy.
Tates Estates in West Kensington received a crisp new identity and colour palette to help them refresh and rejuvenate their brand communications.
What to think about when planning sub brands to ensure you protect and enhance existing brand equity.
As events and training sessions move online, here are our top three design tips to promote your webinars AND your brand.
Photography plays an important part in your visual brand storytelling. Discover the pros and cons of the different options available when sourcing photography from free to commissioned.