Project launches, company news and articles on branding, design and Umbraco. Use the filter below to help you find what you are looking for.

Common themes in icon design
Branding
Common themes in icon design

Most branding projects have a strong requirement for some type of icon as it provides a hard working branding device and creates clear distinction against competitors. In this article, we explore a few common themes to inspire and realise the full potential of this important brand asset.

Design Trend: Experimental Typography
Design
Design Trend: Experimental Typography

Ideas and inspiration on how to use experimental typography within your brand toolkit to create easy  impact and stay on brand.

Supporting Swedish tech start-ups in the UK
News
Supporting Swedish tech start-ups in the UK

The Swedish Chamber of Commerce for the UK runs AccessUK, an accelerator programme specially designed for Swedish tech businesses looking to build a presence and connections with London and the UK. We are excited to be supporting this initiative, delivering brand audits and speaking at an event in London in June.

Three easy tips for branding on LinkedIn
Design
Three easy tips for branding on LinkedIn

A branded presence on LinkedIn allows you to build brand awareness and create trust. Here are a few tips to make the most of the opportunities to showcase your brand on LinkedIn.

Five ways to tell if it's time to rebrand
Branding
Five ways to tell if it's time to rebrand

Is something bothering you about your brand? Here are five scenarios that could indicate that it's time to do a brand review – and some advise on when you shouldn't.

The Brand Architecture Spectrum
Branding
The Brand Architecture Spectrum

How is a House of Brands different from a Branded House? What are the benefits of having fewer brands? The Brand Architecture Spectrum is the most useful tool to help you manage your brands in relation to your services and audiences.

Talk typefaces like a pro
Design
Talk typefaces like a pro

Do you know your tracking from your kerning or your x-height from your baseline? In this post we outline key typeface terminology so that you can get to know your own brand's typefaces better – and talk about them like a pro!

Top five logos from the 1990s
Branding
Top five logos from the 1990s

The 1990s carried on from the 80s with multicoloured branding and freestyle, vernacular typography but as technology begins to advance more quickly, there is also a return for some to cleaner more minimalistic looks, last seen in the 50s.

Extending colour palettes
Design
Extending colour palettes

With thoughtful management and clear brand guidelines, a large colour palette offers many opportunities to keep your brand fresh and distinctive.

Branding trends for 2022
Branding
Branding trends for 2022

Branding strategy and design is constantly evolving to adjust to the ever-changing communication landscape. Here are our top tips on which Branding trends will do well in 2022.

Three ways to create distinctive brand imagery
Design
Three ways to create distinctive brand imagery

Three tips on how to use stock images to support your brand toolkit and ways in which you can make them more your own.

Brandspiration: Yellow
Design
Brandspiration: Yellow

In this next post on Brandspiration, we take a look at how to get the most out of the colour yellow in your brand platform and communication.

Branding Do’s and Don’ts
Branding
Branding Do’s and Don’ts

Some simple but important things that we think everyone is brand management and marketing should know to ensure you maximise your brand building opportunities.

Common colour themes in tech branding
Branding
Common colour themes in tech branding

Whilst there is a diverse range of brand colour pathways in the tech sector, it is still true that a core set of themes appear to dominate. Explore our top four colour strategies that most of the top global tech brands adopt.

Brandspiration: Orange
Design
Brandspiration: Orange

In this next post on Brandspiration, we take a look at how to get the most out of the colour orange in your brand communication.

Umbraco update
Umbraco
Umbraco update

Exciting things are happening with Umbraco, from a new Swedish investor to the soon to launch version 9, let Mike guide you through the next phase for our website Content Management System (CMS).

Brandspiration: Green
Design
Brandspiration: Green

In this next post on Brandspiration, we take a look at how to get the most out of the colour green in your brand communication.

Rebranding and new website for Wave Healthcare
Launch
Rebranding and new website for Wave Healthcare

Wave has been a long standing client at IC Design and this month we are thrilled to be launching their new brand and website!

Top five logos from the 1980s
Branding
Top five logos from the 1980s

The 1980s was a truly bright, synthetic and colourful decade! In this post we take a look at our top five famous logos created in the 80s.

Brandspiration: Blue
Design
Brandspiration: Blue

In this next post on Brandspiration, we take a look at how to get the most out of the colour blue. A very popular choice, especially with B2B brands, the success of blue comes with how you use it.

Brandspiration: Pattern
Design
Brandspiration: Pattern

Patterns can be a quick and easy way to add a new lease of life into your brand. This post explores pattern types and different ways of incorporating pattern as part of your brand and communication.

Alex writes for the SCC Link Magazine
News
Alex writes for the SCC Link Magazine

This article, for the Swedish Chamber of Commerce, highlights brand communication trends for the second half of 2021 and looking towards the 'New Normal'. Published in print and online June 2021.

Rebranding pathways
Branding
Rebranding pathways

When a rebranding project is on the table, it can feel daunting to understand exactly what that means. Here we list five common rebranding pathways to help you focus your rebranding strategy.

Brandspiration: Typography
Design
Brandspiration: Typography

Next in our series on sharing brand platform inspiration from different aspects of design is typography. Here we explore how using typography on its own can create a powerful visual impact on your communication.

Top five logos from the 1970s
Branding
Top five logos from the 1970s

The 1970s was, perhaps unexpectedly, a decade where a number of stellar global brand marques were created. In this post we take a look at our top five original versions of famous logos created in the 70s.

Brandspiration: Monochrome
Design
Brandspiration: Monochrome

Brandspiration is how we share mood board inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.

Ideas to inspire a fresh approach to printed brochures
Design
Ideas to inspire a fresh approach to printed brochures

When it is time to consider printed marketing collateral again, there is an abundance of options that will add real interest and improve the ROI. So, take the time and explore the folds! here is our easy guide to some of the options you can choose.

SEO and Umbraco CMS
Umbraco
SEO and Umbraco CMS

SEO is a huge subject that can have a big impact on the performance of your website. In this article, we take a look at what tools Umbraco provides out of the box to aid organic SEO and what we do to take this further to meet your needs with or without an SEO consultant.

Website user experience and effective button design
Web
Website user experience and effective button design

How to create the best button design for optimum user experience (UX) and how it supports users to navigate around your website and take the actions that you want them to take.

Four steps to take before you rebrand
Branding
Four steps to take before you rebrand

Taking these four preparatory steps will result in a smoother and faster rebranding project that is more enjoyable and successful for everyone!

Heritage launches new website
Launch
Heritage launches new website

Heritage Wealth Advisory launches their new Umbraco 8 website to help them in communicating their existing and expanding range of personal financial services.

Minimalism and Maximalism – the yin and yang creating magic in graphic design
Design
Minimalism and Maximalism – the yin and yang creating magic in graphic design

How minimalism and maximalism have evolved as design styles in the history of graphic design.

Mastering icon design to enhance your communication
Design
Mastering icon design to enhance your communication

From road signs to laptops and mobiles, we’re surrounded by icons. They have a universal appeal and transcend language barriers. Find out how to master icon design for your brand

Launch of AVCA's 2021 Conference branding
Launch
Launch of AVCA's 2021 Conference branding

Refreshed branding for AVCA's 2021 Conference has been launched. The brand builds on the existing icon and introduces a new theme that ties in with the organisation's theme for the year; Resilience, Resurgence, Results.

Umbraco and Cookiebot
Umbraco
Umbraco and Cookiebot

In this article we’ll look at cookie compliance with your website’s content management system with the aim of making sure your site is compliant and building trust with your visitors.

Event Branding – why does it matter?
Branding
Event Branding – why does it matter?

From virtual to real-life and hybrid events, there is an ever increasing choice and competition for people's time – so how does branding help boost your event effectiveness?

Intra1 brand launch
Launch
Intra1 brand launch

Announcing the launch of the Intra1 brand – a new product from Intragen delivering turnkey identity governance SaaS solution to medium sized businesses.

Alex's top five design trend predictions for 2021
Design
Alex's top five design trend predictions for 2021

Having read many articles on what to expect in branding and graphic design for 2021, here are Alex's top five themes to inspire your next design project!

Season's Greetings and Happy New Year!
News
Season's Greetings and Happy New Year!

Team IC Design wishes everyone a merry festive season and a happy, healthy and prosperous 2021! Our last working day is Wednesday 23 Dec and we return on Monday 4 Jan.

Website launch for Enterprise Rent-A-Car
Launch
Website launch for Enterprise Rent-A-Car

We are proud to have been working with Enterprise Rent-A-Car UK to relaunch their Enterprise Drive website – an online resource and source of inspiration on the topic of gender diversity at Enterprise.

Branding with a seasonal spin
Branding
Branding with a seasonal spin

Letting your brand put on a seasonal outfit is a great way to send best wishes to your team, clients and other stakeholders. Here we feature a range of clients and how we have transformed them towards the end of the year to lift seasonal spirits.

Brainomix launches new Umbraco 8 website
Launch
Brainomix launches new Umbraco 8 website

Medical software company Brainomix have launched a new website on the Umbraco 8 CMS platform. IC Design collaborated with the in-house design department and created a customised backend with integrations to existing systems.

Website Meta Data
Web
Website Meta Data

Mike guides you through what Meta Data is and how it helps search engines to understand the content of your website.

Mike's Umbraco 8 Masterclass: why we use centralised content
Umbraco
Mike's Umbraco 8 Masterclass: why we use centralised content

Mike explains why we use the concept of centralised content when designing the website editor experience – allowing you to save time and improve accuracy.

Crisp new branding and colour palette for Tates Estates
Launch
Crisp new branding and colour palette for Tates Estates

Tates Estates in West Kensington received a crisp new identity and colour palette to help them refresh and rejuvenate their brand communications.

Managing and maximising opportunities with sub brands
Branding
Managing and maximising opportunities with sub brands

What to think about when planning sub brands to ensure you protect and enhance existing brand equity.

Three design tips for marketing your webinars
Design
Three design tips for marketing your webinars

As events and training sessions move online, here are our top three design tips to promote your webinars AND your brand.

Photography – what are your sourcing options?
Design
Photography – what are your sourcing options?

Photography plays an important part in your visual brand storytelling. Discover the pros and cons of the different options available when sourcing photography from free to commissioned.