Sharing inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.
Monochrome is often mistakenly associated with just black and white, but in fact monochrome means using any single colour. This is a colour trend that took hold in 2020 and is continuing into 2021, it’s running through fashion, interiors and graphics. It adds an artistic, creative quality and with less colour to focus on, can help draw attention to the main message.
Monochrome images can be a powerful brand tool. Shapes and textures come to life, whether soft and subtle or bright and bold. Simple abstract backgrounds can add just enough visual interest to a communication whilst amplifying your words.
Graphics and illustration inspiration
Inspiration from interiors
Using the monochrome technique enables you to extend your brand platform by using same or similar images but in separate colours from your brand palette. You achieve continuity whilst also keeping things fresh and interesting. Single colours are very attractive to the eye and allows messaging to stand out better than on a multicoloured design.