Sharing inspiration from different aspects of design to create stronger brands. This time we delve into monochrome – the method of limiting colour to just one.

Monochrome is often mistakenly associated with just black and white, but in fact monochrome means using any single colour. This is a colour trend that took hold in 2020 and is continuing into 2021, it’s running through fashion, interiors and graphics. It adds an artistic, creative quality and with less colour to focus on, can help draw attention to the main message.

 

Photography inspiration

Monochrome images can be a powerful brand tool. Shapes and textures come to life, whether soft and subtle or bright and bold. Simple abstract backgrounds can add just enough visual interest to a communication whilst amplifying your words.

Monochrome architecture and landscape

Monochrome architecture and landscape

Monochrome textures

Monochrome textures

Bright and bold monochrome colours that grab attention, strengthened by very subtle textures

Bright and bold monochrome colours that grab attention, strengthened by very subtle textures

Abstract patterns can used in monochrome and is a handy design trick to add depth in a subtle way

Abstract patterns can used in monochrome and is a handy design trick to add depth in a subtle way

Graphics and illustration inspiration

A series of monochrome posters by Berlin-based art director and designer, Devran Dogaroglu, for 3H Seminars. The design gives our eyes space to focus on the text content

A series of monochrome posters by Berlin-based art director and designer, Devran Dogaroglu, for 3H Seminars. The design gives our eyes space to focus on the text content

Monochrome illustrations for IBM have a simplicity and purity to them creating eye-catching impact

Monochrome illustrations for IBM have a simplicity and purity to them creating eye-catching impact

Inspiration from interiors

Left: Artist CJ Hendry’s Monochrome exhibition in Brooklyn, New York, created to display images she’d created of crumpled Pantone swatches. She created seven rooms that used a single colour (via Dezeen)  Middle and Right: Monochrome interiors by Little Greene Paint Company and Paint and Paper Library. Monochromatic schemes can affect how we perceive space

Left: Artist CJ Hendry’s Monochrome exhibition in Brooklyn, New York, created to display images she’d created of crumpled Pantone swatches. She created seven rooms that used a single colour (via Dezeen) Middle and Right: Monochrome interiors by Little Greene Paint Company and Paint and Paper Library. Monochromatic schemes can affect how we perceive space

Using the monochrome technique enables you to extend your brand platform by using same or similar images but in separate colours from your brand palette. You achieve continuity whilst also keeping things fresh and interesting. Single colours are very attractive to the eye and allows messaging to stand out better than on a multicoloured design.