Next in our series on sharing inspiration from different aspects of design is typography. Typefaces have a big influence on what we think and feel about a brand. Here we explore how using typography on its own can create a powerful visual impact on your communication.
Using type to create impactful layouts
Magazines, with their creative use of typography, are a fantastic source of inspiration. They can spark a fresh approach to all types of corporate communication, from brochures to advertising, using bold and graphic forms that are attractive and appealing.
The famous American designer Herb Lubalin (1918-1981) was a great believer in the power of typography. He said, “The better people communicate, the greater will be the need for better typography-expressive typography.”
Using type as graphics
Creating illustrative graphics through type is a fun and playful way to engage your audience. These examples show how flexible they can be in portraying different moods.
Combining type and pattern
For high energy and impactful visuals, pair a simple, clean typeface with geometric patterns. Stripes in particular are an incredibly versatile tool to add a bit of interest.
Typography, especially when used imaginatively, can be a powerful additional tool in your brand platform. Use it to enhance your communication by adding an extra layer of meaning through playful graphics and bold headlines.