Colour is usually one of the most obvious assets of a brand as it is the first thing you notice in most cases. Choosing the right tones and combination will make your brand more unique and recognisable, creating a powerful brand asset.

To help and inspire you when choosing colours, here are 10 four-colour combinations that will help you decide on the direction of palette and make sure colour is an intrinsic part of your brand personality.


Chilled techy

Cool blues and greens against a mid grey


Modern corporate

Warm colours paired with mid blue and dark grey


Luxurious cool

Berries, gold and greys


Hot and spicy

Sunny and bright shades are tempered with a dark taupe


Energising support

Lively green and yellow rooted using mid grey and navy


Playful business

Sophisticated greyish browns with a sharp burst of orange


Cool professional

Completely cool palette with plenty of tonal differentiation


Funky classic

Dare to be different with dusky pink and cherry to liven up the classic blue and grey combination


Stylish authority

Black, greys and mid-blue – a tried and trusted combination


Relaxed funky

Rich grey with warm taupe and a purply blue all held together with black