Listen to what your clients are saying – do certain topics or questions regularly come up? Use these to feed your content.
Make your brand integral to your client’s story – you have all the knowledge and expertise about their situation, whether it’s to do with lifestyle or a business challenge.
If you have limited resources, pick a couple of platforms for your content distribution that you know your audience engages with and do these well – rather than try to cover everything. An active presence on a couple of channels looks much better than several channels with hardly any activity.