The most common frequency for publishing content is several times a week (27% of respondents).  Over the next 12 months, 39% of marketers will be working on a better mobile strategy.

The most common frequency for publishing content is several times a week (27% of respondents). Over the next 12 months, 39% of marketers will be working on a better mobile strategy.

An average of 6 social platforms are used to distribute content. LinkedIn is the most popular with 96% of respondents using this; however Twitter is seen as the most effective.

An average of 6 social platforms are used to distribute content. LinkedIn is the most popular with 96% of respondents using this; however Twitter is seen as the most effective.

The biggest challenges for marketers are to produce engaging content (51% of respondents) and to produce content consistently (46%).

The biggest challenges for marketers are to produce engaging content (51% of respondents) and to produce content consistently (46%).

Our tips:

Listen to what your clients are saying – do certain topics or questions regularly come up? Use these to feed your content.

Make your brand integral to your client’s story – you have all the knowledge and expertise about their situation, whether it’s to do with lifestyle or a business challenge.

If you have limited resources, pick a couple of platforms for your content distribution that you know your audience engages with and do these well – rather than try to cover everything. An active presence on a couple of channels looks much better than several channels with hardly any activity.