Following launch, there was a 33% increase in site visits per month and a 79% increase in pageviews. Making the site responsive resulted in a growth in mobile traffic of 35%, accounting for 40% of all new visits to the site. The bounce rate for mobile also dropped by nearly 10%, and 16% for tablet, demonstrating the improved user experience on smaller devices. The new site maximises the opportunities from mobile visitors by making it just as easy to find information and sign up as from a desktop. At the time of publishing this, Lulubaby currently appears on the first page on Google mobile search for antenatal classes. 

User engagement with the site also improved, with a 59% increase in visits lasting longer than 10 seconds, and a 47% increase in visits looking at more than one page, aided by improvements to the navigation and content structure.

Traffic is growing steadily each month, with traffic from mobile growing the fastest. Their Antenatal course offer has expanded to include courses at The Portland Hospital and their Paediatric first aid classes continue to grow.