These words form the basis of the V&A exhibition exploring what luxury is, what makes it and our own understanding of it.
The exhibition has been curated in such a way so that two to three objects have been chosen to represent each word. The absence of branded products may come as a surprise, especially when thinking about luxury today, but this makes you focus on the object and its qualities and characteristics, rather than being influenced by your own perceptions of a particular brand.
Certain characteristics came up with the objects, no matter what word they represented. Craft, uniqueness and perfection were consistent themes.
With luxury now applied to mass-produced ranges in supermarkets, how can premium brands elevate themselves? Over the next couple of months, we will be exploring this theme in greater depth on our blog.