When it comes to building your brand online, how the typefaces work on your website is a key tool in creating brand recognition.
Web fonts have to work hard. They have to be comfortable to read from from a screen held in your hand to large HD desktop monitors. They have to retain legibility at a variety of sizes and lengths, from snappy headlines to long paragraphs of text.
Here are a few of our tried and tested favourites:
This sans-serif is a great ‘workhorse’ – it offers great flexibility and legibility across all screen sizes and translates easily from print to digital.
Clean and contemporary with a wide range of weights makes this typeface versatile and adaptable.
The rounded shapes and quirky feel to certain letters such as R’s and K’s add a touch of class and a unique look.
Designed by the same type foundry as Filson Pro, this has more rounded letter shapes for a soft, sophisticated feel. With 16 different weights available, it makes it easy to find ones that are just right for a brand.
Soft and friendly, the flicks of the terminals (ends of the letters) make this typeface stand out, helping a brand look distinctive and approachable.
Hope this post has inspired you to think creatively about the typefaces that you use on your website and please don't hesitate to get in touch with us if you have any questions.