Google's aim is to make it easier for users to get relevant, high quality search results that are optimised for their devices. This means content that reads well on smaller devices and loads quickly.
What does this affect?
This change will affect mobile searches and will have a significant impact on Google search results.
Mobile search results vs desktop search results
At the moment, depending on the device you use when searching Google, you may get different results tailored to your device and these results are very similar. The typical differences you see are a mobile version of a site in the mobile results – but still the same website, for example m.opentable.co.uk on mobile and www.opentable.co.uk on desktop. In this example OpenTable has the same ranking on mobile and desktop even though different versions of their content are being offered.
After the new Google update in April, these mobile results are likely to be much more different than the same search on desktop. If you have a mobile friendly site, you may find you will rank higher and if not, you will most likely rank lower with Google on mobile search as your competition will be favoured if they have a mobile friendly site.
What do you need to think about?
Your website should be optimised for mobile devices. If you’re not sure whether your site is mobile friendly you can quickly check on the Google Mobile-Friendly Test at https://www.google.com/webmasters/tools/mobile-friendly/
We use a technique called Responsive Web Design to ensure that our client’s websites display well on all devices from mobile to large desktop. You manage just one website but the content is automatically optimised for the device that’s requesting your web page. As mobile is now such a huge presence, we deliver this as standard for all new websites and we can also upgrade existing Umbraco sites.
If you need any advice, please contact me and I’ll be happy to answer your questions.