London Design Week, held at the Design Centre, Chelsea Harbour, showcases the latest trends and collections of international interiors brands, ranging from classic contemporary to cutting edge style. With new product launches and art installations such as Zoe Bradley's blue flowered paper dress, we couldn't wait to take a look.
A few branding highlights
Porta Romana had a great example of brand storytelling with live demonstrations showing how their cocoon ceiling lights are painted. Several brands offered 'Meet the Designer' sessions, inspiring and educating clients whilst delivering brand authenticity.
Across a range of brands, over half of all marketing literature was printed on a coated stock, marking a clear move away from use of uncoated we've seen over last few years. A handful of brochures used an uncoated stock throughout to evoke the essence of a collection, such as Sanderson's Woodland Walk and Harlequin's Purity.
Overall the strongest performing showrooms were those executing a confident sense of brand and style, giving enough space to showcase a collection with gentle reminders of the brand and easy take-aways to keep.