The elegance that exists in your brand should translate properly to your site. You need to have unique-looking features to create distinction and protect your brand positioning from the templated ‘me-too’ sites. Be as bespoke as your budget will allow and think of inventive ways to relay your messages online.

Quirky design elements bring the world of Ginger & Tom's on screen

Quirky design elements bring the world of Ginger & Tom's on screen

Ginger & Tom’s, a new London cat café, required a bespoke build. Having captured the imagination of the audience with the brand concept, the challenge was to translate this to the online experience. Visual storytelling tools are used at every opportunity to create the feel of an alternate world. Illustrated buttons and navigation designed as signposts are some of the examples, yet practicality and functionality have been retained. The full site will include a bespoke booking system, designed to enhance the process from start to finish.

Translating brand style online

Translating brand style online

Web layouts might seem restrictive but they can still be tailored to your brand. Tiles used throughout Microsoft's branding are translated on screen for their Codess initiative. The design is flexible - on the homepage, up to eight upcoming event tiles can be featured, with a past events tile that re-sizes to fit the grid accordingly when there is only one or two upcoming events. The new site saw a big increase in audience awareness and engagement, with a fantastic 270% increase in unique visits per month and 76% increase in signups per month.

Think about performance as well – which is entirely dependent on the quality of your code and hosting. Your audience wants to find information fast so consider how your navigation is set up; how many clicks do they need to do? And, if you do not already have one, a fully responsive website that works on mobile is essential.