Comprising a range of five flavours, the design principles for the packaging follow the same as those for the coffee packaging (both temporary and final). The flavours are chosen by Özerlat from legendary confectionery house Haci Bekir, hand crafted in Istanbul using the finest ingredients and with no artificial colours or flavours.
Catering for any changes or additions to the range, the packaging is designed as an elegant, simple box with wraparound sleeves to indicate flavour, making a beautiful purchase or gift. As copper plays a key role in the brand, from the handmade cezves, to the coffee, the logo is printed in metallic copper ink on the box as well as copper ink for the inner box tray.
In keeping with the brand tone, the colour palette for the range is sophisticated, fun and bold. The midnight blue on the boxes sets off the copper ink as well as the colours on the sleeves that echo each flavour. The typographic treatment is exactly the same as the coffee packs.
The simplicity and elegance of the design cuts through the noise for shelf presence impact in stockists as well as at markets.
Copper coffee tins are in production for later in the year.