The SCC is a not-for-profit organisation, established in 1906 to support business ties between Sweden and the UK. Working alongside the Chamber to create the website brief, we devised a strategy to position the Chamber as active and forward-thinking, with a fresh, modern feel to appeal to a range of stakeholders.
Key aims that the site needed to deliver included encouraging greater use of the website from within the membership itself and for members to see the platform as a compelling benefit in terms of networking, marketing opportunities and the concierge service accessed through the member login section. A new website also offered the opportunity to build up a future revenue stream for the Chamber through advertising and sponsorship.
Having created the logo for the Chamber a few years ago, and being members ourselves, we knew the organisation and brand well. We updated the brand platform, creating new supporting illustrations and event icons. The concept is based on the role that the Chamber plays - bridging the two countries together and creating its own community for members. To represent this, we created illustrations in-house of key architectural icons from London, Stockholm and Gothenburg, cities that have leading roles in the Chamber, and combined these together to create one cityscape. As the Chamber is dynamic and fits around its members needs, the 'city' also adapts and changes between illustrations.
Overall, the site is designed to give quicker and more immediate access to information. Built on the Umbraco CMS, the site is future-proofed for additional functions and development. The new CMS has significantly improved efficiency with internal processes.
There are a lot of intricacies in the technology - from the ability for the client to change the logo colour on the homepage carousel to suit images, to the event booking and payments system producing reports for internal accounts to enable them to be reconciled. A major challenge has been to make the site responsive, along with integrating with the CRM system - a caching layer has had to be built to sync data between website and system.
Many elements have been created as widgets to make it easy for the client to have page-level choice on what content features in the sidebars. The events page has been designed to make it easy to move through the section without feeling as if you have left the page. Targeted ads are enabled through section and page-level choice in the content management system (CMS), as well as allowing different formatting for various devices.