This is the result of an on-trend business idea and quirky brand elements. The whole brand concept is based around the theme of a cat jungle and two regal looking cats are the stars of this brand. Supporting elements include jungly leaves and a green, grey and black colour palette.
Pre-opening coverage has seen a mass of interest with the press and public, with features in Time Out London and the London Evening Standard, as well as extensive coverage throughout the UK as well as international design industry press.
All coverage has used brand related graphics and images, demonstrating how a strong product concept, supported by a powerful and engaging visual brand can generate a wealth of early connections and touchpoints with the brand. With articles being picked up on other blogs and shared on social, the audience reach is already in the thousands.
This kind of exposure is a great benefit to a start-up business who has to grow brand awareness in a noisy London hospitality market and we are excited to be sharing this journey with them!