As events and training sessions move online, some forever and some for a while, brands have needed to adjust their thinking quickly. Promoting your brand at a physical event has been well honed and we must now seek every opportunity to maximise our engagement and brand opportunities with webinars. With this in mind, here are our top three tips to get you started.

1. Brand and theme your webinars

With so many online events on offer, make yours stand out and give people a reason to attend. Create the feeling of a special event with a bespoke branded look, or one that will work across a webinar series if required. The design should sit closely with your brand but also have an element of theme to catch the attention of everyone.

To make the most of this, remind your audience about your event at every opportunity and apply your branded look to:

  • Email invitations
  • Digital banners for your website, marketing emails, email signature and social media
  • Create a landing page on your website to direct traffic and registrations / sign-ups. Keep the design clean, clear and engaging, with key information all in one place on the page
AVCA use a distinctive themed design to promote their webinars – with a template which is easily updated in-house with new details

AVCA use a distinctive themed design to promote their webinars – with a template which is easily updated in-house with new details

2. In the webinar, use a green screens with a branded background

We are seeing more clients creating custom backgrounds – whether it’s a pull-up banner to sit behind you, or branded ‘green-screens’ within webinar software. This becomes especially important as speakers can be in very different locations and working from home is more commonplace.

HPD LendScape use promotional banners (left) that are also mirrored in the green screen backgrounds (right) for a consistent and on-brand event experience

HPD LendScape use promotional banners (left) that are also mirrored in the green screen backgrounds (right) for a consistent and on-brand event experience

3. Send branded follow-up emails

A good way to follow up with attendees or those who weren’t able to make it live is with a take-away PDF. Send a follow-up email with a short, easy-to-digest PDF that summarises the main points from the webinar. This gives your audience a thought-leadership piece that also reinforces your brand.

Thompson Taraz: PDFs on a subject topic are useful to email out after a webinar

Thompson Taraz: PDFs on a subject topic are useful to email out after a webinar

 

If you follow these three easy steps for your webinars, you will have all the essentials to maximise your opportunities. It will help engage your internal team, improve signup and attendance figures as well as leave a lasting positive impression of your expertise and relevance. Good luck and please don't hesitate to get in touch with us if we can help.