For the third year running we have supported the African Private Equity and Venture Capital Association (AVCA) with their annual conference. This year the location is The Savoy hotel, London, UK.
Our work includes creating a brand platform theme which sits within the main AVCA corporate guidelines. This year's theme was 'Championing Private Investment in Africa' so we created a graphic marque using an abstract A that is injected (light blue) with investment (red). The diamond shape is also a symbol for excellence.
From this we created the conference website which launched in 2014. Powered by Umbraco, the site is easy to keep updated by the AVCA team with all the latest speakers and conference information.
Since the website launch, branded emails have been sent out on a regular basis to provide updates on the conference and highlight the benefits of attending. These were all controlled through a flexible Mailchimp template.
We created the conference booklets which provides the delegates with a concise pack containing the agenda, speakers and the conference sponsors. The design was also carried through on the training booklets, which runs immediately after the conference has finished.