As we make less use of print, we are seeing an increase in the use of branded merchandise – helping businesses deliver that all important tactile brand experience.

The long term objective of branded merchandise is to ensure your business is front of mind when needs arise and therefore help maximise the opportunities to secure new business.

But merchandise is also a simple yet effective way to engage people within an organisation. This becomes even more crucial when rebranding as it makes everyone feel part of the project, increasing buy-in and adoption of the new brand.

Here are some examples from our portfolio and things to think about when planning to invest in branded merchandise.

 

A debossed high quality notebook and pen for software company HPD LendScape

Shop around

It is always worth shopping around as there are a lot of suppliers in the market, selling exactly the same products. Some have different minimum orders as well so you may find a quantity that suits your needs better.

Mugs using key brand platform assets for proptech company Vesta

Order an actual sample before making the purchase

It is important to always order a sample product before placing an actual order as we often find that photographs on websites don't provide the full picture! It will also help you compare value between different suppliers.

Embroidery detail on Sweatshirt for regtech company Z-RiskEngine®

Notepad and notebook for fund services firm Thompson Taraz

Consider having VIP merchandise

You can now get some really amazing branded goods that are real corporate gifts. Juts make sure the branding is nice and subtle so that the perceived value and use is as high as possible.

Branded pins for the Swedish Chamber of Commerce for the UK

Make sure you share it

It can sometimes be tempting to be too selective about sharing merchandise. But we always say that the return on investment is only ever realised when the items are not in your store cupboard but out there, in peoples hands. If you run out, you can always re-order or design something else and build up a whole suite of branded merchandise.

The lanyards for HPD LendScape add a real splash of colour in the office!

Whether you choose to have merchandise for sales and marketing purposes or internally or both - think about what will suit your brand. Buy the best quality for your budget and get fewer items rather than have too many of something that people don't really value.

To see more samples and talk to us about branded merchandise just get in touch!