Colour is one of the most obvious elements in a brand as it is the first thing you notice in most cases. Choosing the right tones and combination will make your brand more unique and recognisable, making a real brand asset.
To help and inspire when choosing colours, here are 10 combinations with vague labels that should help you decide on a palette and making it part of your brand personality.
Cool blues and greens against a mid grey
Warm colours paired with mid blue and dark grey
Berries, gold and grey
Hot and spicy
Sunny and bright shades are tempered with a dark taupe
Lively green and yellow rooted using mid grey and navy
Sophisticated greyish browns with a sharp burst of orange
Completely cool palette with plenty of tonal differentiation
Dare to be different with dusky pink and cherry to liven up the classic blue and grey combination
Black, greys and mid-blue – a tried and trusted combination
Rich grey with warm taupe and a purply blue all held together with black