Maximising stock photography

Alex Haddon | 20 September 2018

Stock photography are instantly available images that will enhance most communication and in most cases, are very affordable. The downside can come if you crave a bit more individuality. So here are our top five tips that are easy to implement and will make your stock photos more unique to your brand.

Almost all of our clients make use of stock photography at some point or another. It is quick to access, very affordable and will add a powerful visual element to a piece of communication. They can form part of your core brand assets or utilised for seasonal or campaign messages. But you don't have to use them as they come – here are five quick and easy tips on how to make stock photography more unique to your brand:

A classic stock image in its original style.

A classic stock image in its original style.

Creating a black & white version instantly adds a graphic style.

Creating a black & white version instantly adds a graphic style.

From a greyscale image you can create subtle duotones that pick up your brand colours.

From a greyscale image you can create subtle duotones that pick up your brand colours.

Go one step further and overlay some semi transparent brand graphics and you have something that is quite different to the original.

Go one step further and overlay some semi transparent brand graphics and you have something that is quite different to the original.

Another simple route is to crop the image to strengthen the focus and create something more unique at the same time.

Another simple route is to crop the image to strengthen the focus and create something more unique at the same time.

Applying a filter can be very effective, especially if you have a varied set of images. The filter acts as a branding device in itself and can tie everything together.

Applying a filter can be very effective, especially if you have a varied set of images. The filter acts as a branding device in itself and can tie everything together.

The key is to experiment and see what works for your particular brand or project. Putting more care and attention into how you use stock photography in your communication will strengthen brand recognition and your competitive advantage.