Five fabulous font combinations

Alex Haddon | 19 July 2018

Next in our series of typography blog posts; five fabulous ways to combine serif and sans serif typefaces, creating variety and interest in your brand platform.

To continue on last month's blog post on typeface terminology, which you can read here, we are looking closer at how to mix and match different typefaces to create a more distinctive brand platform.

Including both serif and sans serif typefaces in your brand platform allows for a broader range of applications and is especially useful if you choose to have minimalistic imagery and graphics.

Here are five serif fonts that have been paired with light weight sans serif fonts, a classic combination as it balances the detail in the serif font with the clean lines of the sans serif. What is crucial when combining different typefaces is that they don't compete but complement each other so that the reader can enjoy the attractive features of both.

A slab serif like Memphis is a cool choice and is best paired with something equally strong yet clean like Futura

A slab serif like Memphis is a cool choice and is best paired with something equally strong yet clean like Futura

Habibi has plenty of modern twists and needs a supporting font that can keep up

Habibi has plenty of modern twists and needs a supporting font that can keep up

Kepler is dependable so needs to be matched with something a bit more unusual like Aller

Kepler is dependable so needs to be matched with something a bit more unusual like Aller

Georgia bold commands attention but is a bit traditional so balance that with the classic modern lines of Gill Sans

Georgia bold commands attention but is a bit traditional so balance that with the classic modern lines of Gill Sans

Didot's classy lines creates a lot of visual energy so you need to support it with a super clean font like Houschka

Didot's classy lines creates a lot of visual energy so you need to support it with a super clean font like Houschka

If you think your brand would benefit from a review of your typefaces, just get in touch with us. We regularly audit and update typefaces to keep brand communication fresh and relevant.