Next in our series of typography blog posts; five fabulous ways to combine serif and sans serif typefaces, creating variety and interest in your brand platform.
To continue on last month's blog post on typeface terminology, which you can read here, we are looking closer at how to mix and match different typefaces to create a more distinctive brand platform.
Including both serif and sans serif typefaces in your brand platform allows for a broader range of applications and is especially useful if you choose to have minimalistic imagery and graphics.
Here are five serif fonts that have been paired with light weight sans serif fonts, a classic combination as it balances the detail in the serif font with the clean lines of the sans serif. What is crucial when combining different typefaces is that they don't compete but complement each other so that the reader can enjoy the attractive features of both.