Positioning a 'next generation' start-up in investment services
Services include:
Brand strategy & core messaging
Naming
Brand development and brand guidelines
Website design, build & hosting
Business stationery
Marketing collateral
Reports & updates
C8 Investments launched in 2011 as part of a new generation of investments funds. We worked closely with the founders to create the name and positioning through a series of workshops.
From this, we created the branding and marketing collateral to provide a convincing proposition to London's financial sector.
The brand solution is C8 - the highest musical note - coupled with abstract sound bars that mimic financial markets' data and analytics.
The final flourish is the icon that creates a number 8 from two c's.
"IC Design has been instrumental in defining and launching our brand. Their support and guidance on brand strategy, core messaging and superb creative skills have enabled us to launch into the market with positive comments about the brand, wherever we go in the City."
Founder, C8 Investments
