Positioning a 'next generation' start-up in investment services

Services include:

Brand strategy & core messaging


Brand development and brand guidelines

Website design, build & hosting

Business stationery

Marketing collateral

Reports & updates

C8 Investments launched in 2011 as part of a new generation of investments funds. We worked closely with the founders to create the name and positioning through a series of  workshops.

From this, we created the branding and marketing collateral to provide a convincing proposition to London's financial sector.

The brand solution is C8 - the highest musical note - coupled with abstract sound bars that mimic financial markets' data and analytics.

The final flourish is the icon that creates a number 8 from two c's.

The 8 icon is made up of two C's

"IC Design has been instrumental in defining and launching our brand. Their support and guidance on brand strategy, core messaging and superb creative skills have enabled us to launch into the market with positive comments about the brand, wherever we go in the City."
Founder, C8 Investments


Web page


Sound graphics created the base for the brand platform

Office branding