Re-branding and brand guidelines
Signage design and installation
Grace St. Paul's is a small but mighty hot-spot serving city workers with a range of high quality fare. Nestled in the shadows of St. Paul's Cathedral on Creed Lane, this tiny venue has a loyal following of fans. When it was time to update the branding, we engaged with the owners and scoped out a set of possible routes forward.
The result is a stronger, bolder and funkier with a 'wild west' twist on the brand. We retained the dark blue from the previous identity for continuity but injected a lot more energy and versatility by adding a sky blue and replacing the cream with a couple of grey shades.
New additions to the brand platform include inky illustrations of food and drink, applied in a more abstract way for intrigue and an added sense of texture.
Grace can now carry on with greater brand visibility and a flexible and fun brand toolkit to carry on being of service to all great palates!
"IC Design is a small team, like us, but with serious brand know-how and we had many fun moments in developing this brand update."