Rebranding a foodie hot-spot just round the corner from St. Paul's in the City of London

Services include:

Re-branding and brand guidelines

Business stationery

Signage design and installation

Photography

Marketing collateral

Grace St. Paul's is a small but mighty hot-spot serving city workers with a range of high quality fare. Nestled in the shadows of St. Paul's Cathedral on Creed Lane, this tiny venue has a loyal following of fans. When it was time to update the branding, we engaged with the owners and scoped out a set of possible routes forward.

The result is a stronger, bolder and funkier with a 'wild west' twist on the brand. We retained the dark blue from the previous identity for continuity but injected a lot more energy and versatility by adding a sky blue and replacing the cream with a couple of grey shades.

New additions to the brand platform include inky illustrations of food and drink, applied in a more abstract way for intrigue and an added sense of texture.

Grace can now carry on with greater brand visibility and a flexible and fun brand toolkit to carry on being of service to all great palates!