Rebranding a foodie hot-spot just round the corner from St. Paul's in the City of London

Services include:

Re-branding and brand guidelines

Business stationery

Signage design and installation


Marketing collateral

Grace St. Paul's is a small but mighty hot-spot serving city workers with a range of high quality fare. Nestled in the shadows of St. Paul's Cathedral on Creed Lane, this tiny venue has a loyal following of fans. When it was time to update the branding, we engaged with the owners and scoped out a set of possible routes forward.

The result is a stronger, bolder and funkier with a 'wild west' twist on the brand. We retained the dark blue from the previous identity for continuity but injected a lot more energy and versatility by adding a sky blue and replacing the cream with a couple of grey shades.

New additions to the brand platform include inky illustrations of food and drink, applied in a more abstract way for intrigue and an added sense of texture.

Grace can now carry on with greater brand visibility and a flexible and fun brand toolkit to carry on being of service to all great palates!

Previous brand

Updated brand

"IC Design is a small team, like us, but with serious brand know-how and we had many fun moments in developing this brand update."
Founder, Grace St. Pauls

Brand variations in sky blue

Inky line illustrations

Business cards

Store in Creed Lane, City of London

Menu and branded paper