Rebranding and ongoing support for global growth and product expansion

Services include:

Brand strategy

Rebranding and brand guidelines

Website migration from WordPress to Umbraco

Website design, build and hosting

Marketing collateral

Animation videos

Event collateral


Print & online advertising

Business stationery

Office branding

HPD Lendscape® is the world’s leading escured finance, platform with offices in London, California, Sydney and Singapore. Their financial services customers serve over 80,000 businesses and process billions of receivables worldwide.

Since 2018 we have been supporting this global financial software company to strengthen and extend the existing brand as well as supporting the marketing department with collateral for ongoing marketing initiatives.

In November 2019 we migrated the old WordPress website to the Umbraco 8 platform to improve usability, SEO and design experience for both visitors and editors. Website work is ongoing to pivot the messaging to support new business initiatives.

In Autumn 2020 we delivered a complete rebranding project and updated every marketing touch-point to deliver a modernised and refreshed brand platform.

Ongoing services include design and web support for all marketing and sales activities globally.

Previous and new branding

Previous and new branding

Logo variations

Asset Finance launch promotion

Asset Finance launch promotion

Lendscape Live branding

"IC Design managed the migration process from WordPress to Umbraco which went smoothly and took a couple of weeks. The editing experience in Umbraco is more customisable than our previous CMS and the site feels more stable and secure without the ever-increasing number of plugins we had to use."
Global Marketing Manager, HPD LendScape

Asset Finance webpage detail

Hosting features table on Services page

Link boxes and video banner

Research report

Tech note