Rebranding and ongoing support for global growth and product expansion
Services include:
Brand strategy
Rebranding and brand guidelines
Website migration from WordPress to Umbraco
Website design, build and hosting
Marketing collateral
Animation videos
Event collateral
Merchandise
Print & online advertising
Business stationery
Office branding
HPD Lendscape® is the world’s leading escured finance, platform with offices in London, California, Sydney and Singapore. Their financial services customers serve over 80,000 businesses and process billions of receivables worldwide.
Since 2018 we have been supporting this global financial software company to strengthen and extend the existing brand as well as supporting the marketing department with collateral for ongoing marketing initiatives.
In November 2019 we migrated the old WordPress website to the Umbraco 8 platform to improve usability, SEO and design experience for both visitors and editors. Website work is ongoing to pivot the messaging to support new business initiatives.
In Autumn 2020 we delivered a complete rebranding project and updated every marketing touch-point to deliver a modernised and refreshed brand platform.
Ongoing services include design and web support for all marketing and sales activities globally.
Previous and new branding
Logo variations
Asset Finance launch promotion
Lendscape Live branding
"IC Design managed the migration process from WordPress to Umbraco which went smoothly and took a couple of weeks. The editing experience in Umbraco is more customisable than our previous CMS and the site feels more stable and secure without the ever-increasing number of plugins we had to use."
Global Marketing Manager, HPD LendScape
Asset Finance webpage detail
Hosting features table on Services page
Link boxes and video banner
Research report
Tech note
