Increasing brand versatility to support global growth and product expansion

Services include:

Brand strategy

Brand evolution and brand guidelines

Website migration from WordPress to Umbraco

Website design, build and hosting

Marketing collateral

Animation videos

Event collateral

Merchandise

Print & online advertising

Business stationery

Office branding

 

www.hpdlendscape.com

LendScape is the world’s leading asset based lending and factoring platform handling over $50 billion of receivables and serve 50,000 clients worldwide.

Since 2018 we have been supporting this global financial software company to strengthen and extend the existing brand as well as supporting the marketing department with collateral for ongoing marketing initiatives.

In November 2019 we migrated the old WordPress website to the Umbraco 8 platform to improve usability, SEO and design experience for both visitors and editors. Website work is ongoing to pivot the messaging to support new business initiatives.

Single colour logo, provides more flexibility

Brand graphic example

Brand guidelines

Website homepage

IC Design managed the migration process from WordPress CMS to Umbraco which went smoothly and took a couple of weeks. The editing experience in Umbraco is more customisable than our previous CMS and the site feels more stable and secure without the ever-increasing number of plugins we had to use.
Global Marketing Manager, HPD LendScape

Thought leadership articles

Case studies

Product data sheets

Annual Conference 2019 branding and collateral

Merchandise

Stationery