Brand refresh
Brand platform development
Brand guidelines
Investor documentation
Social media branding
Mintus is a new kind of investment platform that allows access to shares in world-renowned pieces of art from artists such as Andy Warhol and George Condo.
We worked with Mintus in the pre-launch stage to strengthen the brand and create a visual brand platform that could be applied across the full range of marketing and investor collateral.
The result is a lively and energetic brand using a broad colour palette, divided into three categories of rich, pop and pastel. The logo was refined to create a sharper finish and the triangles were painted and coloured in a full set colours with the versatility to use them as singles or doubles, with out without the paint effect.
Logo without strapline
Reversed logo
LinkedIn branding
Double triangle in pink
Colour palette
Double triangles in the rich/pop palette
Brand book showing double triangles
Brand book showing typography
Painted triangles