Blending art and fintech to help you buy shares in the world’s greatest paintings

Services include:

Brand refresh

Brand platform development

Brand guidelines

Investor documentation

Social media branding

Mintus

Mintus is a new kind of investment platform that allows access to shares in world-renowned pieces of art from artists such as Andy Warhol and George Condo.

We worked with Mintus in the pre-launch stage to strengthen the brand and create a visual brand platform that could be applied across the full range of marketing and investor collateral.

The result is a lively and energetic brand using a broad colour palette, divided into three categories of rich, pop and pastel. The logo was refined to create a sharper finish and the triangles were painted and coloured in a full set colours with the versatility to use them as singles or doubles, with out without the paint effect.

Logo without strapline

Reversed logo

LinkedIn branding

Double triangle in pink

Colour palette

Double triangles in the rich/pop palette

Brand book showing double triangles

Brand book showing typography

Painted triangles