Brand evolution and updated website for a safety training consultancy

Services include:

Brand development

Brand guidelines

Website design, build and hosting

PPWD Consulting help organisations thrive through expert training of their teams. With a particular focus on leadership and non-technical skills for safety critical industries, their brand needed to evolve into something stronger and more versatile whilst retaining core elements of the existing identity.

The result is a subtly extended colour palette and images that hint at the industries they operate in such as rail and defence. The images are sometimes layered with people silhouettes to give visual focus to the human resources focus of their work. The brand was further enhanced with a re-drawn icon and refreshed typography.

Logo with strapline

Type marque and icon

"Our experience with IC Design has been excellent. They took the time to understand our business and involved us in the process throughout."
Director, PPWD Consulting

Brand images

"They have refreshed our branding and designed a fantastic new website which has exceeded our expectations. I have no doubt that we will use them again."
Director, PPWD Consulting

Website homepage

Website leadership development page

Website training landing page

Website case studies

Website training course page