Sharpening and refreshing the brand of a much loved West Kensington estate agents

Services include:

Re-branding and brand guidelines

Tates Estates is an independent estate agency focussing on residential sales and lettings in the West Kensington area. After a number of years, it was time to refresh the identity, sharpen the typography and update the colour palette.

The end result is a minimalist typographic solution with a cool colour palette of black and white, teal and porcelain. Brand imagery will differentiate from property photography by being used in duotones or overlays of the brand palette.

Alternative colour variations for the logo

"Thanks so much for redesigning everything for us – we’re all really pleased with the new design."
Manager, Tates Estates

Brand guidelines

The T icon

Brand applications including creating abstract shapes from details in the logo

Logo and strapline lock-up