Infusing contemporary relevance for a 30 year old Mayfair fund services firm

Services include:

Brand strategy

Re-branding and brand guidelines

Website design, build and hosting

Business stationery

Branded merchandise

Anniversary branding

Print and PDF Brochures

Resource and KIDs PDFs

Infographics

Advertising

Social media branding

www.thompsontaraz.co.uk

Thompson Taraz

Thompson Taraz is a funds services firm, established 30 years ago. It has innovated and supported numerous venture capital, equity, debt and bond finance structures investing across seed, angel, early stage, Series A, and Series B fundraising rounds.

We started working together in 2019 with the brand and website fully launching in November. A version of the teal colour was retained from the previous brand to provide continuity as we worked to update every other aspect of the brand.

The result is a dynamic typographic logo and graphic marque of two Ts in three different colour ways, providing versatility whilst locking the brand into a defined system. The brand photography reflects the two specialist areas of Ventures and Property.

Previous brand shown on a business card

New brand retained a version of the teal

“Alex and her team really understood our rebranding brief. Professional and very easy to work with, they listened, guided us when required and always delivered. We are thrilled with the result and how the brand has translated onto such a broad range of materials.”

Marketing Manager, Thompson Taraz

30th anniversary logo

30th anniversary celebration branding

Anniversary celebration evening invitation

TT graphic in the full set of colourways

Key Information Documents (KIDs)

Insights, downloadable from the website

Website built on the Umbraco 8 platform

Page links encourages the visitor to browse other services

Services overview with inline links and stat pull-outs

"Umbraco is a technical friendly, sleek and very easy-to-use CMS system that has completely changed the way we manage our website. Our marketing team no longer rely on the development team for any day-to day-input and has far more autonomy. We can now maintain our website, edit or publish new marketing content quickly, easily and whenever needed.”