Naming
Brand strategy & core messaging
Brand development and brand management
Website design, build and hosting
Social media branding
Business stationery
White papers
Branded merchandise
Marketing & events collateral
Whiteboard animation
Z-Risk Engine is a software solution that assists global banks and financial institutions to successfully handle IFRS9/CECL regulation and stress testing. It was launched by Aguais And Associates in spring 2016.
Our project started with a series of workshops to create the name. We subsequently created the identity and brand platform to sit within the fintech / regtech market. The icon is a symbol for credit cycles and how this unique solution uses them to deliver advanced risk analysis tools.
The project has continued with a full suite of collateral and brand communications support including ongoing white paper production, event collateral and general marketing activities.
"Fab, fab job all around – as highly recommended as is possible – head and shoulders above the other firms we considered – had a plan and delivered to an extremely high standard. Supremely creative and provided an E2E solution carrying through to excellent execution. Very nice down to earth people as well!"