The AVCA brand identity

The African Venture Capital and Private Equity Association (AVCA) is the pan-African industry body which promotes and enables private investment in Africa. They offer a range of services from training, networking and research including an Annual Conference that attracts over 500 delegates from across the globe.

To clarify and position the different services on offer, we created a range of graphic marques that all tie together through the combined colour palette

AVCA Brand Guidelines cover page

The AVCA colour palette wheel shows accompanying tints

The suite of AVCA graphics representing different services

Social media graphic template

The brand palette is clearly used on the Conference website

Delegate pack for the 12th Annual Conference

Conference delegate pack covers for the 14th Annual Conference

Graphs and charts have a specific look but can be used in any colours scheme from the palette

Stylised icons are used for research publications