Mill Group has been established for 20 years and, as a real asset investor, its mission is to incubate, manage and advise on projects that combine both social and commercial outcomes for responsible investors within real assets.
To give the brand a refresh we tweaked the icon and changed the typeface. This provided a more modern result whilst still retaining the overall look and feel to the brand. In addition, we added a brand platform by extending the colour scheme and creating an exciting yet flexible range of graphics.
"IC Design delivered an exceptionally high-quality brand design, that reflected both the Mill Group's long-established track record and reputation as an innovator in its market."
Marketing Director, Mill Group