Creative dedication since 1998

For over 18 years we have delivered thousands of successful projects for hundreds of clients. We work across the full spectrum of brand communication including brand creation through to digital and print marketing materials. As we do this, we form long term partnerships with clients, on hand day-to-day yet always with one eye on the long-term business objectives.

Most of our clients are based or headquartered in London but we also work with businesses as far afield as Hong Kong and California.

IC Design is owned and managed by three Directors, each with their own area of expertise. Every project is led by either Alex, Mike or Rowana to ensure you benefit from the highest quality work and standard of service.

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Our Directors

Alex Haddon


Alex Haddon

Managing Director

Alex founded IC Design in 1998 and is passionate about integrating great design into all levels of communication and the positive impact this has on a commercial level.

Born in Stockholm, Sweden but resident in the UK since 1985, she thrives on the challenge of managing IC Design in Soho, London – one of the most creative cities in the world. Alex works across our entire portfolio of clients and is especially involved with brand strategy, positioning and also runs our client workshops.

Alex is a member of the Council of the Swedish Chamber of Commerce for the United Kingdom. She is fluent in Swedish and holds a BA hons degree in Visual Communication.

Mike Royle


Mike Royle

Technical Director

Mike has been managing our digital projects since 2009 and joined the board of Directors in 2012. He leads the development department and advises clients on a wide range of issues including API integration and e-commerce.

Certified in our website content management system (CMS) Umbraco, Mike has extensive experience in working with the Microsoft .NET Framework and embraced the technology when it was first introduced in 2002. Mike also holds the Microsoft Certified Solution Developer (MCSD) credential.

Prior to joining IC Design, Mike has been involved in all aspects of the software development lifecycle for both the desktop and the web in different languages for customers all over the world.

Rowana Batuwitage


Rowana Batuwitage

Design Director

Rowana arrived at IC Design as a graduate in 2006 and joined the board of Directors in 2012. She is now responsible for overseeing and leading the design stage of our projects and her eye for detail ensures every last mm or pixel is perfectly poised and delivers that all important brand message. She also spends time with clients, helping to define ​core messaging and planning.​

Rowana graduated with a BA Hons in Graphic Design and has a special interest in brand communication through integrated campaigns.

She enjoys working across our entire portfolio of clients and brings with her an incredible passion for the arts which she uses to inspire a high level of creativity on every project.

Recent awards

2016 finalist for Design

2015 finalist for Client Service

2015 finalist for Brand Strategy