Alex founded IC Design in 1998 and is passionate about design effectiveness, integrating high quality design into all levels of communication to deliver a positive and tangible impact on financial performance.

Born in Stockholm, Sweden but resident in the UK since 1985, she thrives on the challenge of supporting international brands in London – one of the most creative cities in the world. Alex is our creative lead and focuses on brand strategy and creative development, positioning, UX and investor/stakeholder communication.

Alex is Senior Marketing Advisor to the Swedish Chamber of Commerce for the UK (Member of the Board 2015-2024) and Head of Communications at SveaBritt UK. An expert on 'Brand Sweden' she is a speaker and advisor to the Anglo-Swedish business community.