ICD Icons Branding

Brand development

Your brand is a story that unfolds across all communication channels.

Brand positioning

Defining what makes your brand unique to ensure that you, and nothing else, will do. Identifying the core message that we try and visualise in your brand.

Brand architecture

Ensuring that your brand is future proof with a clear brand hierarchy. Delivering solutions for how services, products, sectors or internal brands work together to create overall brand impact.


Creating or updating names for new brands, sub brands or services. Advising on, refining and visualising brand name shortlists to fully explore opportunities.

Brand development

Design development of brand identities including brand platform and creation of key brand assets. Delivering brand tools flexible enough for today’s multi-channel communication needs.


Updating, refining or extending existing brands to ensure they are fit for purpose. Navigating through design evolution to protect existing brand equity whilst also delivering instant contemporary relevance.

Product & sub branding

Creative development of sub brands that maximise business growth opportunities whilst also protecting your brand. Harnessing brand equity whilst delivering a symbol for focused expertise.

Brand guidelines & management

Managing your brand for long term growth and success. Creating brand guidelines that engage and inspire internal cooperation as well as external compliance for all agencies and partners.

Talent branding & signage

Creating brand solutions for environments. Ensuring subtle brand boosting and promoting positive messages about your brand in physical spaces.

Get in touch

Our branding services dovetail to support you throughout your brand building journey

IC Design Branding Services

Recent rebranding projects

  • Branding
  • Marketing Materials


Mintus is a new kind of investment platform that allows access to shares in world-renowned pieces of art from artists such as Andy Warhol and George Condo. We worked with Mintus in the pre-launch stage to strengthen the brand and create a visual brand platform that could be applied across the full range of marketing and investor collateral.

Nicola Holden Designs
  • Branding
  • Marketing Materials

Nicola Holden Designs

Over the past decade, London based Nicola Holden Designs (NHD) has made a name for itself by creating contemporary interiors that are synonymous with down-to-earth luxury, eclecticism and humour. We have been supporting NHD with brand creation and rebranding that has evolved with the creativity and direction of the business.

Back to Services