IC Design | Branding

Supporting your every step in the brand building journey:

Brand positioning

Defining what makes your brand unique to ensure that you, and nothing else, will do. Identifying the core message that we try and visualise in your brand.

Brand architecture

Ensuring that your brand is future proof with a clear brand hierarchy. Delivering solutions for how services, products, sectors or internal brands work together to create overall brand impact.

Naming

Creating or updating names for new brands, sub brands or services. Advising on, refining and visualising brand name shortlists to fully explore opportunities.

Brand development

Design development of brand identities including brand platform and creation of key brand assets. Delivering brand tools flexible enough for today’s multi-channel communication needs.

Rebranding

Updating, refining or extending existing brands to ensure they are fit for purpose. Navigating through design evolution to protect existing brand equity whilst also delivering instant contemporary relevance.

Product & sub branding

Creative development of sub brands that maximise business growth opportunities whilst also protecting your brand. Harnessing brand equity whilst delivering a symbol for focused expertise.

Brand guidelines

Managing your brand for long term growth and success. Creating brand guidelines that engage and inspire internal cooperation as well as external compliance for all agencies and partners.

Talent branding & signage

Creating brand solutions for environments. Ensuring subtle brand boosting and promoting positive messages about your brand in physical spaces.

Read about mastering your Brand Architecture

Explore some of our recent Branding projects:

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Hoey & Denning

Hoey & Denning is an Irish law firm based outside Dublin, dating back to 1885. The firm provides a wide range of legal services for businesses, individuals, and government agencies.

Based on our branding work for a different Irish law firm, we were commissioned to refresh the corporate identity and and build a brand platform that reflects the next generation of partners whilst also retaining the long heritage of the brand.

Origen

Origen is a driving force in limestone-based direct air capture (DAC) with operations in the UK and US. Their unique patent pending technology is part of the next generation of cleantech solutions to help fight climate change.

As their principal agency, we launched new branding and website in December 2023. Our ongoing work continues with communication material to support their expansion and growing team.