Branding that blends art and fintech to help you buy shares in the world’s greatest paintings.

Projects include:

  • Brand refresh
  • Logo update and icon creation
  • Brand platform development
  • Brand guidelines
  • Investor documentation
  • Social media branding

Mintus is a new kind of investment platform that allows access to shares in world-renowned pieces of fine art from artists such as Andy Warhol and George Condo.

We worked with Mintus in the pre-launch stage to strengthen the brand and create a visual brand platform that could be applied across the full range of marketing and investor collateral.

The result is a lively and energetic brand using a broad colour palette, divided into three categories of rich, pop and pastel. The logo was refined to create a sharper finish and the triangles were painted and coloured in a full set colours with the versatility to use them as singles or doubles, with out without the paint effect.